Marketing your business involves more than just blog and social media posts. That’s why I offer much more than that. If you’re unsure of what you need, we can talk about it. I’m prepared to offer you a complete marketing strategy to present your business to the world. Or, if you already have a strategy in place, I can write the content for you.
Not sure what direction to take with your content? Overwhelmed with planning an editorial calendar? Leave that to me. My experience as the managing editor of a print publication gives me a perspective on content strategy that many small business teams lack.
“I supervised Carol in her position as Editor for Shenandoah Living magazine. She is a phenomenal editor and leader. Her character is unquestionable and she strives for perfection. Carol met all deadlines and genuinely cared about the quality of Shenandoah Living. She was the glue that held the magazine together.” Greg Shields, Shenandoah Living magazine
From short blog posts to long-form pillar posts to magazine feature articles, I can deliver. My work has been published in over 100 local, regional, and print publications as well as online for business blogs.
“Carol is amazing as a writer, she was able, through a simple conversation, to write one of the most impressive articles for our company, about our services and what we do. Highly recommend her services!” John Dye, American Contractor Show
Hiring writers to create your content is one thing, but editing that content for search engine optimization, uploading to your WordPress site, creating the illustrations, choosing snippets for social media, and scheduling the content to publish at the perfect time takes time and know-how. With my content management package, you can leave all that to me.
“Carol took the concept of a manufacturer's blog site and single-handedly turned it into reality with minimum input from me. She orchestrated writers to join the effort and guides them toward relevant topics. She edits their work to deliver articles that fit the blog site perfectly. Then she creates Pinterest-ready graphics, categorized in a coherent manner and search-friendly. I would put my blog site, her handiwork, against any other manufacturer's blog site on the web.” Matt Gross, Fermentools
Your customers want to know what you can do for them. A case study is a happy customer story that tells how you solved a customer's problem. Better than a 3-line testimonial, a case study draws in the prospect through the art of storytelling, illustrating your expertise in the field. And, the case study copy can be repurposed into other content for your blog, newsletter, and social media channels, as well as printed to use as a handout at trade shows.
"Carol has written some great articles about TBS Construction projects and she is extremely professional about the process. She's always eager to conduct detailed interviews with me to better understand the project and its nuances." Jay Gauldin, TBS Construction
Whether your site needs a single landing page or a complete overhaul, I can deliver. I prefer to follow the Story Brand Marketing methods and will work with you to clarify your message.
“Carol was extremely professional and knowledgeable to work with. Being a young entrepreneur, she guided me throughout the website building process every step of the way. Since writing the content and publishing the website, we have had a remarkable increase in traffic and requests. I highly recommend her.” Jordan Palmer, Twice Baked Provisions
Condensing everything you want to say into a 30-second to 2-minute video spot gives me a thrill. I love the challenge short, succinct writing brings to the table. But if you want something longer, I can do that, too.
“Carol took a LinkedIn class on script writing so she could complete a project that we assigned to her. Many of our clients at the agency are in the building trades industry and Carol’s knowledge of the field was instrumental in helping meet our busy production schedules.” G.K. Sharman, Think Agency
See something you need? Let's work together!